Case Study: Scaling Dialectic to 2.7B Views in 30 Days

## Dialectic with Jackson Dahl **How we built a short-form engine for one of tech's fastest-growing podcasts.** ### The Podcast Dialectic is a weekly interview podcast hosted by Jackson Dahl. Notion is the presenting sponsor. Guests include Chris Sacca (Lowercarbon Capital), Andrew Reed (Sequoia), Cyan Banister (Long Journey VC), David Senra (Founders Podcast), and the TBPN founders. ### What We Did End-to-end short-form production — clip identification, hook scripting, editing, publishing, and performance tracking across Instagram, X, and YouTube Shorts. **60 pieces of content in our first month.** ### Results (First 4 Weeks) - **Instagram**: 312K views · 20K interactions · 4,700 new followers · 60 posts · Best reel: 201K views (Bri Wolfson — "Two Essays to Read") - **X (Twitter)**: 131.7K impressions · 1.7% engagement rate · 15.5K video views - **YouTube Shorts**: 21.2K views · 9.9K engaged views · 29 subscribers